Paper Shortage and Economy Labels
(Post 56)
War-time paper shortages continued into the immediate post-war period. Measures to reduce paper consumption such as the re-use of envelopes continued into the early 1950s. Gummed labels called "Economy Labels" allowed for the re-use of envelopes. This post shows economy label usages during the post-war austerity period.
1. On His Majesty's Service
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Original Mailing
W. Dawson & Sons, Ltd., to the Imperial War Museum, London, October 5, 1951
W D / & S perfin on the 2 1/2d. stamp
Re-Use
Imperial War Museum to London address, Kennington, October 9, 1951
War Museum handstamp
2. Supplied By Tapp & Toothill Company
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Original Mailing
Leeds to Bradford, May 6, 1948
Re-Use
Bradford to Galt, Ontario, May 24, 1948
3. War Economy Label
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Re-Use
Manchester to Pittsburgh, October 31, 1945
4. "Carol" Envelope Economy Label
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Original Mailing
Cheswick to Birmingham, December 4, 1945
Re-Use
Birmingham local correspondence, December 7, 1945
1d. printed matter rate
5. The "Justo" Envelope Economy Label
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Original Mailing
Droitwich to London, April 23, 1948
Re-Use
West Brompton to Newburyport, Mass., June 17, 1948
6. I. & R. Morley Limited
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Re-Use
London to Famborough, November 20, 1947
7. Standard Bank of South Africa Ltd.
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Original Mailing
Liverpool to London, June 21, 1946
Re-Use
London to Montreal, July 5, 1946
8. Brunswick Envelope Economy Label
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Original Mailing
London to Minehead, May 25, 1947
Re-Use
Minehead to London, November 26, 1947
9. Slogan : "PAPER ECONOMY A NATIONAL NECESSITY"
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Re-Use
Dover to Toronto, November 25, 1947
10. Cox & Sharland Ltd.
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Original Mailing
Deptford to Southampton, April 14, 1949
Re-Use
Southampton to New Britain, Conn., May 20, 1949
11. National Portrait Gallery
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Original Mailing
St. John's Wood to London, June 23, 1950
Re-Use
London to New York, July 24, 1950
12. Label Without Printing
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Original Mailing
House of Commons to Woking, June 1950
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Re-Use
Woking to New York, May 18, 1951