Slogan Cancellations

George VI Period
1937 -1953

(Post 26)

Approximately fifty different slogans were in use during the reign of George VI. Only a few slogans were used during the pre-war and war periods. The majority of slogans were created after 1945.

It is interesting to note that during the war-years, only three slogans related to the war effort:

• Grow More Food Dig For Victory
• Help To Win On The Kitchen Front
• Save Waste Paper Metal Bones Rags

In the early post-war period, we see slogans that reflect the difficult economic times:

• Don't Waste Bread Others Need It
• Lend A Hand On The Land
• Save Your Waste Paper For Salvage
• Britain Says Thank You For Food Gifts

Of course, there were occasions for celebration:

Victory


Victory Europe
May 1945


Victory Japan (August-September 1945


The 1948 Royal Wedding
(Princess Elizabeth - Philip Mountbatten)




United Nations

To mark the first meetings of the United Nations General Assembly and the Security Council which took place in London, a United Nations slogan was used at London Post Offices from December, 1945 to January 1946.




1937

POST EARLY
IN
THE DAY


Ipswich, July 30, 1937
(Repeated 1939-1948)


BRITISH INDUSTRIES FAIR
1938 FEB 21 TO MAR 4
LONDON & BIRMINGHAM
(Not shown; repeated 1938)


1938

EMPIRE EXHIBITION
GLASGOW
MAY-OCTOBER 1938


Southampton Paquebot, April 26, 1938

1939

BRITISH INDUSTRIES FAIR
FEB 20 TO MAR 3 1939
LONDON & BIRMINGHAM


London, February 19, 1939


ROAD USERS
TAKE CARE
AVOID RISKS


Salisbury, September 5, 1939


1940

GROW MORE FOOD
DIG FOR VICTORY


Salisbury, May 23, 1940
(First used 1939)


HELP TO WIN
ON THE
KITCHEN FRONT


London, July 1, 1940
(Repeated 1941)


SAVE WASTE
PAPER METALS
BONES RAGS


Edinburgh, February 4, 1941


1943

POST EARLY
FOR
CHRISTMAS


London, December 15, 1943
(Used 1937 -42; 1944)


V
(Victory In Europe : Bells wavy lines each side)


Holloway, May 14, 1945


V
(Victory In Japan : Bells wavy lines each side)


London, August 23, 1945


UNITED NATIONS
LONDON 1945


Camberwell, S.E. 1, December 18, 1945
(Repeated January 1946)


1946

30 YEARS
NATIONAL SAVINGS
1916 - 1946


Bradford, April 8, 1946


DON'T
WASTE BREAD
OTHERS NEED IT


London, June 5, 1946


TAKE NO CHANCES
KEEP DEATH
OFF THE ROADS


Eastbourne, July 10, 1946


BRITAIN
CAN MAKE IT
EXHIBITION 1946


London, September 16, 1946


POST EARLY
FOR CHRISTMAS
(Holly leaves)


Brighton, December 3, 1946
(first used 1945; repeated 1947-52)


1947

BRITISH INDUSTRIES FAIR
MAY 5TH-16TH 1947
LONDON & BIRMINGHAM


Sheffield, March 17, 1947


STAGGERED
HOLIDAYS
FOR COMFORT


Paddington, March 14, 1947


VOLUNTEER
FOR A
FORCES CAREER


London, May 30, 1947


BRITAIN FOR
HOLIDAYS
VISITEZ LA
GRANDE BRETAGNE


Southampton , Paquebot, August 7, 1947


E P (Lover's knot, bells)
Royal Wedding of Princess Elizabeth and Philip


Edinburgh, November 20, 1947


SAVE
FOR
THE
SILVER LINING


Kensington, October 11, 1947


1948

BRITISH INDUSTRIES FAIR
MAY 3RD-14TH 1948
LONDON & BIRMINGHAM


London, February 5, 1948


LEND A HAND
ON THE LAND


London, March 4, 1948


A DISTINGUISHED
CAREER
NURSING



Birmingham, May 13, 1948


INTERNATIONAL FESTIVAL
MUSIC & DRAMA
EDINBURGH
22ND AUG TO 12TH SEPT


Dundee, June 3, 1948


ROYAL NATIONAL
EISTEDDFOD OF WALES
31 JULY - 7 AUG
BRIGEND . GLAM


Aberystwyth, June 15, 1948


SAVE YOUR
WASTE PAPER
FOR SALVAGE


London, September 15, 1948


1949

JOIN THE
VOLUNTEER
FORCES


Maidstone, January 19, 1949


BRITISH INDUSTRIES FAIR
2ND - 13TH MAY 1949
LONDON & BIRMINGHAM



London, May 4, 1949


MIND HOW YOU GO ON THE ROAD

London, April 25, 1949

INTERNATIONAL FESTIVAL
MUSIC & DRAMA
EDINBURGH
21ST AUG TO 11TH SEPT


Edinburgh, May 13, 1949


FLY
BY
BRITISH AIR LINES


Liverpool, June 13, 1949


SCOTTISH
INDUSTRIES EXHIBITION
GLASGOW
1ST TO 17TH SEPT 1949


Edinburgh, June 9, 1949


IN LONDON
21ST JUNE-20TH JULY
IS
COLONIAL MONTH


Brighton, July 12, 1949


BRITAIN SAYS
THANK YOU FOR
FOOD GIFTS


London, August 29, 1949


NATIONAL SAVINGS WEEK
OCTOBER 22 -29


London, October 29, 1949


BLOOD DONORS
ARE STILL
URGENTLY
NEEDED


Stoke-on-Trent, November 30, 1949
(First used 1948; repeated 1950-53)

1950


BRITISH INDUSTRIES FAIR
8TH-19TH MAY 1950
LONDON & BIRMINGHAM


Stoke-on-Trent, February 6, 1950


ROAD USERS
PLEASE MIND THE
CHILDREN


Exeter, March 10, 1950


THE INTERNATIONAL STAMP EXHIBITION
GROSVENOR HOUSE
LONDON MAY 6 -13


Exeter, April 23, 1950

1951

ARE YOU ON THE
NEW VOTERS LIST?
CHECK NOW!


Stoke-on-Trent, January 18, 1951


BRITISH INDUSTRIES FAIR
30 APRIL - 11 MAY 1951
LONDON & BIRMINGHAM


Stoke-on-Trent, January 22, 1951


FESTIVAL OF BRITAIN
MAY 3 TO SEPT 30




CIVIL DEFENCE
JOIN NOW


London, November 15, 1951


1952

BRITISH INDUSTRIES FAIR
5-16 MAY 1952
LONDON & BIRMINGHAM




POSTAGE ON LETTERS
FOR
EUROPE 4D.


Birkenhead, September 12, 1952


1953

BRITISH INDUSTRIES FAIR 27 APL - 8 MAY 1953 LONDON & BIRMINGHAM

(Not Shown)

ROYAL NATIONAL EISTEDDFOD
OF WALES 3 - 8 AUG
RHYL - FLINTSHIRE
(Not Shown)

Reference:

Swan, V. The British Specialist No. 3: British Slogan Cancellations 1917-1958, 1959. 2nd revised edition.